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When the brothers Jamie and Lyndon Cormack had to name their company, they looked no further than the small Canadian town that raised them. Since 2009, Herschel have been pursuing their goal of creating a timeless product with fine regard for detail. The original producers of an iconic style of bag that has been imitated by many. A Herschel bag delivers a clean cut and classic style with practical design and great quality at an affordable price point.