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Vetra is a family company that began in Paris with Edouard Beerens in 1927. Taking its name from Vetements De Travail (French for workwear), Vetra’s slogan is “Vetra ever-lasting, Vetra the workwear that fits, Vetra the tailor for professionals.”.Vetra created the uniforms for the French military in WWII. Vetra pieces have a good weight and robust feel to them whilst achieving the simple elegance of Parisian workwear.